Insights are the long-form pieces — methodology, category analysis, and the full-depth treatment of the questions that shape how revenue gets built. Built to be cited, designed to compound. Four to eight ever exist at any time.
The rest of the library, including pieces in development. Insights are written deliberately — once, deeply, with the expectation they'll hold up for years. New pieces land roughly quarterly.
Why the alignment problem is a framing problem, and what changes when you treat the revenue function as one job with two surface areas.
It's not fatigue with the technology. It's fatigue with the gap between AI hype and AI infrastructure. A field guide to the difference, and the cure.
Insights are the deep-dives. The blog is where shorter observations, field notes, and faster-cycle thinking live. Different cadence, different depth, same voice.
Visit the Blog →If a piece you've read here makes you think SSP might be the right partnership, the strategy call is the way to find out. Free, 30 minutes, no pitch.