Insights

The long form.

Insights are the deep pieces: methodology, category analysis, and the full-depth treatment of the questions that shape how revenue gets built. Written to be cited, built to compound. A handful ever exist at a time.

  1. AEO · B2B strategy

    Answer Engine Optimization for B2B: The 2026 Guide

    A practical guide to getting your business cited by ChatGPT, Perplexity, Google AI answers, Claude, and Gemini, and the methodology behind it.     14 min read April 2026
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