Your buyers are using ChatGPT, Perplexity, and Google AI Overviews to research before they ever reach your website. Most B2B brands are invisible inside those answers. The AI Visibility Audit shows you exactly where you appear, where you don't, and the 90-day plan to fix it.
AI search adoption has moved from "interesting trend" to structural reality. Conventional SEO investment doesn't translate. The companies that act now will be cited for years. The ones that wait will spend 2027 trying to claw back the ground.
There are three failure modes. Most companies have all three running at once. Each one is fixable. None of them get fixed by accident.
AI crawlers like GPTBot, ClaudeBot, and PerplexityBot cannot reach the content that matters. Robots.txt, JavaScript-rendered pages, missing schema, and slow load times silently lock answer engines out. If the bots can't read it, your buyers won't see it.
Declarative headers ("Our Approach"), buried answers, and keyword-stuffed paragraphs read fine to a human and get ignored by an LLM. Answer engines extract content that opens with a 40 to 60 word direct answer to a specific question, then expands. Most B2B sites don't.
Sites with strong third-party presence on G2, Capterra, Trustpilot, Reddit, and LinkedIn earn roughly 3x more AI citations than sites without. Referring domains are the single strongest predictor of being cited by ChatGPT. Most B2B companies under-invest here by a factor of ten.
A productized diagnostic that tells you exactly where your brand stands across the six AI platforms your buyers actually use. Designed to be useful on its own. Designed to be implementable by your team if you stop here.
The same three-phase methodology SSP applies to every revenue system, scoped to AI search. Diagnose what's broken. Architect the fix. Operate it as a continuous capability — because AI search is not "set and forget."
The audit. Quantified visibility gap, technical and structural diagnostics, competitive citation landscape, prioritized 90-day plan.
The Sprint. Schema implementation, content restructuring for citation-worthiness, authority footprint expansion, monitoring stack stood up.
The retainer. Ongoing citation monitoring, content production calendar, prompt research, competitive tracking, AI misinformation response.
Most fractional CMO firms hide their pricing. We don't. Start with the audit. Continue if it makes sense. Walk away if it doesn't. The deliverable is yours either way.
Most fractional CMOs recommend the AI work and hand it off. We build the systems ourselves.
Most fractional CMOs advise on AI; they don't ship it. Most AI consultants ship; they don't understand revenue strategy. SSP is one of very few firms that does both, which means the audit, the architecture, and the operating system are all designed by the same person.
AI fatigue is real. We don't sell magic. We sell visibility — measured, monitored, and tied to pipeline outcomes you can see in your CRM. If the data says you don't need our help, the audit will say that.
SSP's positioning is the fractional CMO who doesn't stop at leads. AI visibility is upstream of pipeline. Pipeline is upstream of close. Close is upstream of retention. We architect the whole system, not just the part everyone else is looking at.
Answer Engine Optimization is the practice of structuring your content so AI-powered platforms — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot — cite your brand when they generate answers. Where SEO targets ranking in a list of links, AEO targets being the source the AI quotes inside the answer itself.
SEO optimizes for ranking in search results pages. AEO optimizes for being extracted and cited inside AI-generated answers. Roughly 60% of AI Overview citations come from pages that don't rank in the top 20 organic results. Strong SEO is no longer a guarantee of AI visibility — they are related but distinct disciplines.
AI referrals convert at roughly 14.2% versus 2.8% for traditional organic search. Buyers using ChatGPT or Perplexity arrive pre-qualified — the AI has already summarized your value and chosen you over alternatives before the click. Missing from the AI answer means missing the buyer entirely. That gap matters more in B2B because the deal sizes are larger.
Ten to fourteen business days from kickoff. We test 50+ buyer-intent queries across six AI platforms, run technical and content diagnostics, analyze the competitive citation landscape, and deliver a 25 to 35 page report plus a 90-minute walkthrough call. The 90-day plan is sequenced and ready to execute.
Pricing is based on company size: $3,500 for under 50 employees, $5,500 for 50 to 250, and $7,500 for 250 plus. Every audit includes a 30-day value guarantee. If the deliverable doesn't show a clear ROI path within 30 days of the walkthrough, we refund the audit in full. Your report stays yours.
Some of it, yes. The free worksheet on this page walks any team through a basic self-check in roughly 30 minutes. The audit goes deeper — cross-platform query testing, schema and crawlability diagnostics, competitive citation analysis, and a prioritized 90-day plan. Most teams find the audit faster and more useful than building the capability internally.
Open ChatGPT and ask it the questions your buyers ask before they buy. Note who gets named, who doesn't, and what the AI says about you. If your competitors appear and you don't — or if the AI describes you incorrectly — you have a visibility gap. The audit quantifies that gap and shows you exactly how to close it.
You own the report and the 90-day plan. You can implement it yourself, hand it to your team, or engage SSP for the AEO Sprint (60-90 day implementation, $15,000+) or full Fractional CMO retainer ($12,000+ per month). No pressure to continue. The audit is designed to be useful on its own.
Most companies discover, on the call after the audit, that their competitors have been getting cited for months while they were focused on the wrong metrics. Better to find out now than next quarter.
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