Blog
Field notes.
Shorter takes, observations, and field notes. The same voice as the rest of the firm, in lighter form. Direct, anti-hype, written when there's something worth saying.
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AI fatigue is real. Here is what it actually means
Owners aren't tired of AI. They're tired of the gap between the demo and the Monday morning. The cure is a named system with an owner, not another pitch. -
Sales and marketing alignment is a lie
Alignment is what companies say instead of building the thing that would actually connect sales and marketing. The fix is infrastructure, not another meeting. -
Hire a marketing manager, or rent one?
The full-time marketing hire costs more than the salary and takes months to ramp. A fractional marketing manager starts Monday. Here is how to think about the choice. -
I asked AI about local businesses. Owners should see the answers
Your customers now ask ChatGPT and Google's AI who to hire. The answers name winners and skip everyone else. Most owners have never looked at what AI says about them.
Want the long version?
The pillar pieces live in Insights.
Blog posts are the field notes. Insights are the deep methodology pieces, written once and built to be cited. Same voice, different depth.
If something here resonates.
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